Once we have the above, we will assess your current brand and positioning. In order to do this, we may do some preliminary research to better understand your organisation’s business and direction. We may also conduct some research on your industry, market, and identified competition.

Following an initial assessment, we will develop and present a proposal tailored to your needs and objectives. Once terms have been agreed upon, the contract will be signed, a purchase order issued from your company, payment arrangements made and deposit received.

Research, identify key brand performance indicators, develop, design, implement as per customised branding and positioning solution. Examples of likely steps to be included in your solution are the following:

• Market research (can be internal and/or external according to identified needs)
• Positioning Strategy
• Brand Development (naming, logo, tagline, design, marketing materials, etc),
• Brand Book Development
• Marketing Strategy
• Distribution Strategy
• PR and Media Strategy
• Branding Metrics, e.g. CRM
• Event Management
• Loyalty Programmes
• Advertising & Promotions

Throughout the process, the Spyder Team will continue to assist your management team in developing and fine tuning strategies according to market and industry developments. Part of this will include Public Relations and Media Management efforts not only during the branding and repositioning exercise but also as part of a continuing involvement in your company direction and success. We truly believe that our clients’ success is our success.

For Brands That Inspire…
For Brands that desire to Shine Above the Rest…
Trust the Team at Spyder Technologies to deliver solutions that are Sophisticated, High-Tech, Intelligent, Niche and Effective.

>Read Aeroline Case Study